(HONG KONG, July 9, 2020) – Taking place from July 1 to August 31, the annual California Wine Month will be making its way back to Hong Kong for a second year. Wine enthusiasts in the city will have an opportunity to experience and celebrate the remarkable quality and diversity of wines from the Golden State - the world’s fourth largest producer of wine, with over 100 iconic grape varieties produced each year in 139 American Viticultural Areas (AVAs), by some 3,900 primarily family-owned and operated wineries; known for a nearly 250-year winegrowing history and culture that emphasizes quality, value, and sustainability.
Organized by the California Wine Institute (CWI), this summer-long promotion features a host of irresistible offers and exclusive promotions from over 40 participating restaurants and retailers, including familiar names like Jebsen Beverage, Golden Gate Wine, Watson’s Wine, Kerry Wines and Ponti Wine Cellars. Wine lovers can look forward to discounts on selected California wines, in-store tastings, special wine pairing menus, and discover California wine classes. For more details on the promotions, please refer to www.cawinemonthhk.com
The summer’s festivities will culminate in the first-ever “Sips of Summer” pop-up retail store in Hong Kong’s Fashion Walk, where wine lovers can taste and purchase an array of California wines from August 20-23 and 27-30 (Thursday and Friday 2-9pm, Saturday and Sunday 12-9pm), with a rotating line-up of wine merchants and exclusive discounts. At the pop-up shop, you can also taste a selection of special wines at the ‘Discover California Wines’ tasting bar, featuring some bottles which are yet to be available in Hong Kong even – from famed wineries such as Napa Valley’s Barnett Vineyards (Spring Mountain District) and Silenus Winery (Oak Knoll District), as well as Dierberg Vineyard from Santa Maria Valley.
Furthermore, a limited quantity of “Sips of Summer” goodie bags will be produced, featuring special bottles of wine, summer-ready souvenirs like beach towels and waterproof bags, as well as tasting coupons and cash vouchers for use at the pop-up store – which will be available for purchase from mid-July onwards at an unbeatable fraction of regular retail value.
This summer, don’t miss out on this once-a-year chance to indulge in the relaxing lifestyle and phenomenal wine culture of California with a refreshing glass or bottle of the finest tipples at exclusive prices. It’s time to get ready to embark on a wine-tasting journey through the scenic vineyards of the Golden State, right here in the heart of Hong Kong, with California Wine Month 2020.
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