About Us
California Wine Month
Our highly anticipated California Wine Month will return this summer for its fifth edition, with numerous highlights to look forward to. Once again, the California Wine Institute (CWI) is partnering with key industry leaders in Hong Kong, including media, retailers, restaurants, importers, and more, to celebrate California’s ‘Golden State of Mind’ with wine lovers and enthusiasts.
In California, we believe in opportunities, in fresh starts, and we believe we can make a difference. Whether being the forerunner in the latest innovative winemaking techniques or an advocate of sustainability, we are always ready to try and start something new. California is a State of immigrants and dreamers, a state of innovation and creativity, where many of the cultural and technological developments of the last half century originate. The California Dream is embodied in technology (Google, Apple, Facebook, Tesla), the arts (Hollywood and the Movies), innovation (Levi’s, UBER) and yes, the
California culture of wine which is innovative, creative, and original and blessed with the perfect conditions to produce some of the best wines in the world.
California’s attitude encourages experimentation and “trying something new” and what gives our wines character and voice is exactly the ethos of the people who make it, and what they believe in. Anything is possible - this is our Golden State of Mind.
California Wine Institute
Wine Institute’s California Wine Export Program is a public-private partnership supported by winery contributions and the U.S. Department of Agriculture. It supports more than 185 California wineries exporting to 142 countries and highlights California as an aspirational location and environmental leader with beautiful landscapes, an iconic lifestyle and great wine and food. Representatives help develop export markets, covering 27 countries and provide support to California wineries. California is the fourth-largest wine producing region in the world and produces more than 81% of total U.S. wine production and 95% of U.S. wine exports. Established in 1934, Wine Institute is a public policy advocacy group representing more than 1,000 California wineries and affiliated business members. To learn more about California wine, visit www.DiscoverCaliforniaWines.com
